Falling in love is hard to do. But sometimes you find yourself there, all giddy and starry-eyed, ready to make yourself a fool for one look, one kiss. This is the way your customers feel when they fall in love with you. Are you aware of the crush?
How do you keep this romance alive? Our answer is e-mail marketing. E-mail marketing can help you foster relationships between you and your customers. Your customers already love you—that’s why they are in your store, purchasing your product. If they already love you, then they probably want to know more about you. They want to know about your specials and your events. They want to hear about the latest and greatest happenings in your store. So why are you not taking the time to tell them?
Make the bond between you and your customers stronger by sending them customized e-mails. Respond to their love attraction by… responding. Yes, it’s that easy. Don’t fawn over them like an overly zealous teenager, but make them feel special by sending them updates and exclusive promotions.
Maintain this relationship with consistency, value and delivering on your promises. Like any good relationship, you must nurture it. E-mail marketing allows you to nurture the bond between you and your customers with style and purpose: it’s personalized, it’s segmented and it’s conveniently delivered to their doorstep.
Keep the romance alive. Get started on your e-mail marketing campaigns today.